Media Planning & Placement

 

“A good decision is based on knowledge and not on numbers.”
― Plato

 

Great marketing campaigns are born when the science meets the art.  All the data in the world is useless until someone skilled in analytics turns it into action. This is our specialty. 

Our Media Optimization Process converts the audience research - demographics, consumer behavior and media habits - into a verifiable media plan with measurable metrics.  Then, our skilled negotiator-buyers place the ads using their long-term media relationships to insure that you get the biggest bang for your buck.

Your easy-to-read media plan is usually delivered within 48 hours and includes…

A list of recommended media

A media schedule

A reach analysis

Media deadlines

Mechanical specs

Material guidelines

Trafficking information