Print & Media Buying
We know the ins and outs of print — deadlines, formats, placement strategy, rates, and readership. We handle the entire process, from negotiations to placement to proof of performance.
Print and media buying involves strategically purchasing advertising space in printed publications to effectively reach a target audience. This process includes evaluating different publications, negotiating rates, and ensuring that ads are placed correctly and on schedule. Although digital media has become dominant in many marketing strategies, print advertising remains a viable option for reaching specific demographics and enhancing brand recognition.
Here’s a more detailed breakdown of the process:
Understanding the Target Audience
It is crucial to understand the demographics and interests of the target audience and identify which print publications they are likely to read before placing ads.
Publication Selection
Choose publications that align with the target audience’s interests while ensuring the content is appropriate for the brand’s image.
Media Planning
Determine the frequency and placement of ads to maximize reach and impact. For branding purposes, focusing on days and weeks with the highest circulation is often key.
Ad Design and Creation
Collaborate with a marketing agency or creative team to design compelling ads that capture the audience’s attention.
Negotiation and Purchase
Negotiate ad rates with publications and secure the desired placement.
Placement and Monitoring
Ensure that ads are placed according to the agreed-upon schedule and monitor their performance to track effectiveness.
Proof of Performance
Obtain tear sheets or other evidence to verify that ads were placed as agreed and to evaluate campaign performance.
our
services
Print
& Media Buying
We know the ins and outs of print — deadlines, formats, placement strategy, rates, and readership. We handle the entire process, from negotiations to placement to proof of performance.
Local, Regional & National Campaign Planning
From hometown papers to national circulation, we build print media plans that match your goals, budget, and audience — no wasted spend, no missed opportunities.
Strategy
& Media Planning
We don’t just place ads — we create a roadmap. We align your media plan with your campaign goals, whether that’s brand awareness, voter turnout, or store traffic.
Campaign Tracking & Analytics
You’ll always know how your campaign is performing. We provide reporting, insights, and recommendations — so you can see what worked and what’s next.
Consultation & Collaboration
Need help figuring out where to start or how to scale? We’re here to talk through your ideas, troubleshoot challenges, and help you make confident decisions.
Digital
Services
With Digital Services, clients have the opportunity to deliver the most relevant ad creative to individuals dynamically, in real time, at massive scale.